Kasephal
A digital crop marketplace that connects Cambodian farmers directly with buyers, with fair prices, secure contracts, and a reliable supply chain.
- Role
- UX/UI design
- Timeline
- 2026
- Platform
- Web (marketplace)
- Stack
- Figma
The problem
Cambodian farmers often sell through middlemen, so they get lower prices, and buyers struggle to find a reliable supply of quality crops. Both sides lack a trusted place to meet, agree on terms, and get paid safely.
Key decisions
Two clear paths: farmer or buyer
Each audience gets its own call to action, “Join as a farmer” or “Join as a buyer”, so nobody has to work out where to start.
Both sides of the market on one page
“Available Harvests” shows what farmers are selling, and “Active Buyer Demands” shows what businesses want to buy. Either side can find a match.
Trust in three steps
Discover & connect → agree & contract → secure trade & delivery. Digital agreements and escrow payments make trading with a stranger feel safe.
Khmer and English together
The headline and brand appear in both languages, so the platform feels local to farmers and clear to international buyers.
- Discover & connect
- Agree & contract
- Secure trade & delivery